IRIS MEETS INC, MACY’S

INC RTW Collaboration with Iris Apfel

Created a visual kit that rolled out to 600 stores

The kit consisted of oversized necklaces, glasses for mannequins, printed vinyl, signage & graphics

Produced a visual directive to communicate set up information to the field team

INC HERALD SQUARE RENOVATION, MACY'S

Developed a visual package to work with the new shop design

Sourced artwork, worked with a resin artist to create custom vases, and developed new 3-dimensional signing

Developed a visual package for denim with chrome leg forms and new sign holders

In partnership with my team, designed a visual collateral kit for the Holiday INC Gifting statement on the RTW floor in 300 stores

The package consisted of an illustrated couple from the marketing campaign, along with illustrated mistletoe, hat forms, hand forms, vinyl & graphics

Created a visual package for the Charter Club Cashmere shop that worked in both RTW & Men's for one consistent message throughout the store

The package consisted of a gray paint color for the walls and a gold vinyl "birch" graphic

The package was incredibly cost effective, but made a big impact in all of the stores