PALM PLATFORM, MACY’S DADELAND

Designed a mannequin platform with a lit palm tree and plinths to highlight the color of changing marketing campaigns. The colors are able to updated to a wide spectrum to match any needs. Platforms were built into the design to highlight mannequins with a 360 degree view while walking down the aisle. The design was created to work with existing trend fixturing for a cohesive and clean statement.

TREND FIXTURE PACKAGE, MACY’S

Designed a fixture package that would be used for trend presentations throughout Macy’s locations. The fixturing is meant to highlight a complete outfit featuring merchandise from multiple departments in one location. The fixture has oversized graphic capability to support quarterly marketing campaigns, allowing this fixture package to adapt to a wide range of strategies.

A Home version was designed to coordinate with the apparel fixturing. The “House” fixture is used to highlight the Home trends whether it be bedding, kitchen or dining.

HOUSE TREND FIXTURE, SELECT MACY’S FURNITURE STORES

Designed a “house fixture” to highlight Furniture in Macy’s select locations. A an illuminated acrylic lit fixture was built into each fixture to help highlight the product. The fixture has vinyl graphic capability to call out trend or features of the product.

GOODFUL VISUAL FIXTURES FOR BUZZFEED

Partnered with the Visual Director to create a fixture and visual package for Goodful, a brand created by Buzzfeed.

Goodful has over 2 Million followers on social media, so we wanted to create a package that would be cohesive with their online aesthetic to help the customer resonate. With the focus being on heath and wellness we focused on creating a fixture package with clean lines but had somewhat of a playful feel.

The package included an A-frame fixture, table, gadget fixture, oversized peg board wall with accessories and a faux neon light with a custom graphic treatment.

This will be used in over 100 stores as well as the Buzzfeed offices.